Brand identity · Experiential design
One Beat
One Philly
A city united
through a shared rhythm.
Overview
One Beat One Philly brought together music, wellness and community through an immersive brand experience at The Met Philadelphia and The Mann Center.
From environmental activations to merchandise and event branding, the campaign transformed a live concert into an engaging celebration of healthier living.
The Identity
The breakthrough came through a custom mark featuring the Liberty Bell wearing headphones. A heart inside the bell connects Highmark's commitment to healthier communities with Philadelphia's enduring identity as the City of Brotherly Love.
Primary Lockup
The System
One mark.
Many touchpoints.
Environmental Graphics
Built to belong inside
a Philadelphia landmark.
The environmental graphics embraced The Met's ornate, historic character through vintage-inspired posters, metallic foil and a gallery wall of uniquely framed concert artwork.
Venue Poster
Historic on the outside.
Alive with music
on the inside.
Experiential Activations
The identity didn't just surround the audience. It invited them in.
Interactive moments sparked play, connection and participation—from a giant floor piano to a vintage vending machine and a floral photo installation.
Designed to be seen.
Remembered because it was felt.
