Brand identity · Experiential design
One Beat
One Philly
A city united
through a shared rhythm.
Overview
One Beat One Philly brought together music, wellness and community through an immersive brand experience at The Met Philadelphia and The Mann Center.
From environmental activations to merchandise and event branding, the campaign transformed a live concert into an engaging celebration of healthier living.
The Identity
The breakthrough came through a custom mark featuring the Liberty Bell wearing headphones. A heart inside the bell connects Highmark's commitment to healthier communities with Philadelphia's enduring identity as the City of Brotherly Love.
Primary Lockup
The Brand System
One identity.
A shared visual language.
I built a visual language around the bell-and-headphones mark, pairing bold typography with expressive script, a flexible color palette and a library of music-inspired graphics. Together, these elements connect the identity across venue signage, merchandise and experiences.
The Brand System
01 / Identity & Typography
Sofia Pro
Ondfuturs
02 / Colors & Graphic Elements
Primary
Blue + Gold
Graphic Elements
03 / Patterns & Textures
01 / Identity & Typography
The bell anchors the identity. Bold sans-serif lettering establishes clarity, while the script brings a human, expressive rhythm. The partner lockup connects the program to Highmark.
02 / Color & Graphics
A bright primary palette supports playful moments. Blue and gold bring a more restrained expression to venue applications. Instruments, records and rhythmic shapes extend the identity beyond the logo.
03 / Patterns & Applications
The same graphic library shifts between dense patterns and focused compositions. Scale, color and arrangement adapt to each format, keeping posters, merchandise and environmental graphics connected.
The System
One mark.
Many touchpoints.
Environmental Graphics
Built to belong inside
a Philadelphia landmark.
The environmental graphics embraced The Met's ornate, historic character through vintage-inspired posters, metallic foil and a gallery wall of uniquely framed concert artwork.
Venue Poster
Historic on the outside.
Alive with music
on the inside.
Experiential Activations
Interactive moments sparked play, connection and participation—from a giant floor piano to a vintage vending machine and a floral photo installation.
Designed to be seen.
Remembered because
it was felt.
AI Experiential Concept
One Beat Sessions.
An exploration of how the One Beat One Philly identity could extend into an intimate live-music experience, bringing the bell mark, musical graphics and navy-and-gold palette onto the stage.
AI-generated visualization · Concept exploration
