The Gush Company

Art direction · Illustration · Print design

PSU + WVUCommemorativeTickets

Celebrating iconic moments through collectible design.

Client
Highmark Health
Commissioned by
The Gush Company
Role
Art Direction · Illustration · Print Design · Production
Deliverables
Commemorative Tickets · Typography · Specialty Finishes

Overview

A ticket designed
to outlive the event.

Created to commemorate major sporting events, these premium ticket designs blended nostalgia with modern craftsmanship.

Custom illustration, typography and specialty finishes elevated each ticket into a collectible keepsake for fans.

The first collection

Distinctive by school. Unified as a series.

The Challenge

Create distinct school identities inside one collectible system—using each program’s colors, slogans, logos and traditions.

The Concept

Geometric compositions inspired by Koloman Moser paired vintage influence with a contemporary sports sensibility.

The Execution

A limited run of approximately 800 used premium paper, metallic foil and embossing to feel like memorabilia.

The new collection

A familiar system. A new energy.

The Challenge

Evolve the collection without losing the system fans recognized, while giving Penn State and West Virginia distinct voices.

The Concept

Fluid forms and layered compositions replaced rigid geometry with a more expressive, energetic visual language.

The Execution

Premium papers, metallic foils and embossed details carried the tactile standard into the next limited-edition series.

Two seasons · One collection

Built around the game.
Made to live beyond it.