Healthcare Communications
Simplifying complex healthcare messaging through engaging visual design.
Across a variety of campaigns and publications, this work translated complex healthcare topics into approachable, engaging communications. From editorial layouts and campaign materials to marketing collateral and digital assets, every piece balanced clarity with a strong visual identity.
Client: Highmark Health
Commissioned by: The Gush Company
Role: Brand Design • Editorial Design • Campaign Design • Art Direction
Deliverables: Editorial Design • Marketing Collateral • Print Materials • Digital Assets • Campaign Graphics
Stars Newsletter
The Challenge
Communicate healthcare information, wellness resources, and benefit education in a way that felt approachable and engaging for a Medicare Advantage audience.
The Concept
Developed as a quarterly publication, Stars combined editorial storytelling, illustration, photography, and infographics to make complex healthcare topics easier to understand while encouraging members to take an active role in their health and well-being.
The Execution
As lead designer, I created multiple issues of the newsletter, developing layouts, visual systems, and supporting graphics that transformed healthcare information into an engaging editorial experience.
Member Journey Videos
The Challenge
Communicate healthcare information, wellness resources, and benefit education in a way that felt approachable and engaging for a Medicare Advantage audience.
The Concept
Rather than focusing on technical healthcare language, the videos centered on relatable member experiences and real-life healthcare journeys, helping audiences navigate important decisions with confidence.
The Execution
Developed storyboards, visual concepts, and creative assets that translated complex healthcare topics into accessible and engaging video experiences.
Brochures, Direct Mail & Member Communications
The Challenge
Deliver important healthcare information across multiple audiences and communication channels while maintaining clarity, accuracy, and brand consistency.
The Execution
Designed brochures, flyers, direct mail campaigns, and educational materials covering topics such as wellness programs, preventive care, benefits education, member services, and healthcare resources.
Additional Healthcare Partnerships
Beyond enterprise healthcare communications, I also supported regional healthcare and hospice organizations through brochures, educational materials, and community outreach communications designed to help patients and families better understand available care options.
