Free Lockers

Attending a concert should feel effortless. Highmark's "One Beat One Philly" campaign celebrates the connection between wellness, music, and community. As part of that experience, I designed a branded locker service that allowed guests to securely store prohibited bags and personal belongings before entering the venue.

Rather than treating the locker area as temporary event signage, I created a visual system that made the activation feel permanent, trustworthy, and unmistakably Highmark. Every touchpoint was designed to communicate security, organization, and hospitality while reinforcing the One Beat One Philly brand experience.