The gateway to game day: Buffalo Bills Tunnel Wall Art

Client: Highmark Health
Commissioned by: Highmark Health
Role: Design
Technic: Digital Art

Highmark is the official sponsor of the Buffalo Bills stadium and plays an active role in engaging fans and building brand familiarity through year-round events and activations. One key feature is the tunnel wall, located where players enter the field and fans watch the game up close. To energize both fans and players on game day, we designed the tunnel wall with bold Buffalo Bills slogans and iconic Buffalo imagery, all brought to life in the team’s signature colors.